If you’re looking to branch out as a personal trainer, you have to understand how you can promote yourself. It’s actually one of the key ways that you can run a fitness business these days because even though there are more professionals active in this field than ever before, you need to be able to stand out.
Differentiating yourself from your competitors with a strong personal training marketing strategy is really going to help you to get there. Implementing it is much easier if you know what you’re doing. So below we’ve put together 4 hot tips for marketing your personal training business in a way that people will want to come to you.
1.) Network
One of the best ways for you to get your personal training business out there is to network yourself and bring your business cards along. You have to be out there in the world for people to see you, because if people can’t see you, they won’t know who you are or what you’re doing.
Networking is your key to access, so get yourself at the right event and make sure that you’re speaking to the right people. You can build a really great community if you know how to network in the right places.
2.) Create a blog
Content is king in every single service, and as a personal trainer, writing on a blog can give you much more authority in the industry. Knowledge sharing isn’t something that you have to be a gatekeeper for. In fact, your fitness knowledge is going to help others to trust you more.
They will be able to see that you know what you’re doing, and that means that they’ll be able to trust that when they come to your gym, you’ll know how to train them. It may not come naturally to you to write a blog at the beginning, and that’s why you can hire experts to do it for you. All you’ve got to do is start.
3.) Learn how word of mouth can help
Whether you are getting yourself on social media or you are asking your friends and family to help, you need to get people talking about you. Generating some buzz about how you do things and why you are different is going to help you to gain more clients.
Did you know that over 90% of consumers will believe recommendations from family or friends first? So you need to make sure that clients can talk about you with a friend and that friends are their family and their family to other friends and so on. It’s trusting, it’s real, and the best part, it’s free.
4.) Be present on social media
The world is moving more towards a digital space than ever before, so you need to make sure that your business is present on social media. You need to be able to have a business profile across a range of social media platforms, and you need to create awesome photos and video content to post elsewhere.
Don’t be shy about being on video, just make sure you’re not in public in a gym with your camera because not everybody wants to feel like they should be on public display.
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